June 7, 2021
Bloxbiz has partnered with APEX Mobile Media to expand in-game advertising within Roblox games to brands in Canada.
Bloxbiz has partnered with APEX Mobile Media, the Canadian-focused marketing solutions company that specializes in mobile and gaming advertising. In Canada there are more than 20 million people actively playing mobile games. APEX is focused on helping brands reach the growing audience of mobile gamers and now with Bloxbiz is uniquely positioned to offer brands access to millions of Gen Z gamers playing Roblox.
“We’re excited to be partnering with APEX to bring Bloxbiz’s network of Roblox games and leading in-game viewability technology to more brands in Canada,” says Sam Drozdov, Bloxbiz’s CEO. “The APEX team has doubled down on in-game advertising and we’re happy to be partnering to improve that offering for more brands.”
Roblox exceeded 42M daily active users in Q1 2021 and continues to grow. At the same time, brands all over the world are increasingly looking to establish their presence on the platform.
APEX Mobile Media’s President, Chris Lombardi, added his comments to the announcement, “This exciting new partnership enables us at APEX to continue with our promise of advertising without interruption. Together with Bloxbiz, we will be able to place brands in front of millions of daily active users in verified and measurable brand safe environments. We want brands to think of this opportunity as being present in a highly populated and immersive digital out of home gaming environment.”
Bloxbiz, which launched the first dynamic in-game ad platform within Roblox, now reaches more than 15M players across a growing number of popular Roblox games. All in-game ads are integrated to complement the gaming experience, allowing for natural discovery without interrupting gameplay. These in-game ads are measured through Bloxbiz's advanced technology, which verifies viewability in 3D space.